Click-through rate (CTR) is the percentage of people who click on a digital link, advertisement, or search result out of the total number of people who see it. It is a foundational metric in digital marketing used to gauge how effectively an online campaign, email, or webpage captures audience attention and drives immediate action. How to Calculate CTR
To find the click-through rate, divide the total number of unique clicks by the total number of impressions (times the content was displayed), then multiply by 100 to get a percentage.
CTR=(Total ClicksTotal Impressions)×100CTR equals open paren the fraction with numerator Total Clicks and denominator Total Impressions end-fraction close paren cross 100
Example: If an advertisement is shown to 1,000 people (1,000 impressions) and 50 people click on it, the CTR is 5%. Why CTR Matters
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